Yearly Archives: 2014
Rebranding Tourism for Economic Development
For many years and decades, tourism or destination branding, has been identified as one of the most viable means of a country’s economic growth. Countries the world over, depend…
Kola Oyeyemi to Speak at Most Trusted Brand Awards
The stage is now set for the fifth edition of Most Trusted brand Awards billed to hold this weekend. Meanwhile, The General Manager, Business Development, Mr.Kolawole Oyeyemi has confirmed…
Kankarofi, Awosika, Adesina, to Speak at Oshogbo’s Tourism Conference
Plans have been concluded for the second edition of the Brand Journalists’ Association of Nigeria annual marketing conference in Osogbo, the capital of Osun State this week. To chair the…
Flat Volume, Inconsistent Marketing Tactics give Adetu away in Guinness
Seni Adetu, Managing Director/Chief Executive Officer of Guinness Nigeria, has been replaced with John O’Keeffe, an Irish. Senior Correspondent, GODDIE OFOSE, writes on what led to the exit…
UBA Deepens Brand Reach with ‘Naija Sends’ Service
Nigeria’s banking industry has evolved as a dynamic and vibrant one since the consolidation of 2005. Key drivers of the industry are innovation, skills, product development, and special service…
Promoting cultural tourism through brand experience
Cultural tourism has been a growing form of destination branding, and in recent times corporate brands have been identifying with such celebration in form of sponsorship for a holistic experience…
Marketing in 21st century is challenging, says ADVAN President
The 21st Century customers are global citizens resident in your neighbourhood. Many of them are connected to the internet and can compare company prices with competitors. You fail them they…
Optimising Awareness with Unrented Media
Promotional items in branding are set to have their own share of the marketing budget. Experts believe that the drive for cost-effective platforms would guarantee emerging promotional mix a…
ADVAN awards announces two new categories
The Advertisers Association of Nigeria (ADVAN), a body of advertisers controlling over 85 per cent of N100 billion advertising spend in Nigeria has included Brand Journalists of the Year and…
Ad Agencies Tasked on Fast Changing Market Space
Experts say to succeed in today’s fast moving marketing environment, regular data on consumer trends and preferences by companies and advertising agencies help brands connect with consumers. DAVID AUDU…