Daily Archives: October 23, 2014
Optimising Awareness with Unrented Media
Promotional items in branding are set to have their own share of the marketing budget. Experts believe that the drive for cost-effective platforms would guarantee emerging promotional mix a…
ADVAN awards announces two new categories
The Advertisers Association of Nigeria (ADVAN), a body of advertisers controlling over 85 per cent of N100 billion advertising spend in Nigeria has included Brand Journalists of the Year and…
Ad Agencies Tasked on Fast Changing Market Space
Experts say to succeed in today’s fast moving marketing environment, regular data on consumer trends and preferences by companies and advertising agencies help brands connect with consumers. DAVID AUDU…