Yearly Archives: 2015
Advertising practitioners describe 2014 as mixed blessing, 2015 uncertain
For marketing communication practitioners, 2014 was a bag of mixed blessings but looking into the 2015, they see a dicey and more intricate year. They simply described the year as…
Digital Campaign and Views about Political Branding
Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All…
‘We Identify Talents and Give them Wings to Fly’
Noah’s Ark Group Managing Director, Lanre Adisa, says the agency is committed to creative works, even in the face of challenges in a competitive terrain. He made the pledge…
Growing Market Importance of Herbal Bitter Drinks
The Fast Moving Consumer Goods sector in Nigeria has become an easy prey for fakers and pirates. Everything is being faked, pirated or adulterated; not just luxury goods but even…
2015: How Technology Will define Consumer market, trends
The reality of technological innovation is here with us, and brands are tapping into it to increase market reach. DAVID AUDU takes a look at this trend and implications for…
Digital broadcasting migration: Stakeholders to explore impact on advertising, TV viewership
As Nigeria prepares to switch over to digital broadcasting in June 2015, the Advertisers Association of Nigeria (ADVAN), the umbrella body for all advertisers that is expected to also receive…
APCON Vows to Eliminate Quacks in Industry
The Registrar of the Advertising Practitioners Council of Nigeria, APCON, Alhaji Garba Kankarofi, recently came down hard on quack in the industry to regularise their practice or be ready to…