Yearly Archives: 2015
New Faces in Reactivated ‘Made of Black’
Brand thematic campaign offers a brand good value if it is not a one-off exercise. Several brand campaigns are unsustainable but that cannot be said of ‘Made of Black…
Skye Bank’s ‘Reach For The Skye’ Reward Scheme Goes To Onitsha, Produces More Millionaires
Skye Bank again made another set of Millionaires in the on-going Reach for the Skye Millionaire Reward Scheme. Onitsha, the Anambra State commercial city on Thursday hosted the Pan…
‘Sprite Triple Slam’ Campaign Kicks off Nationwide
In line with its brand promise of engaging Nigerian youths creatively, flavoured drink, Sprite, has announced the comeback of its youth engagement platform, the Sprite Triple Slam. According…
Okeme assures on ADVAN ‘s Sustainable Growth
The new president of the Advertisers Association of Nigeria, ADVAN, Mr, David Okeme, has said his administration will focus on ensuring that the country becomes the centre of attraction…
Lack of market research data, bane of SMEs’ growth– NIMN President
President of the National Institute of Marketing of Nigeria, NIMN, Mr. Ganiyu Koledoye, has identified lack of proper marketing research by those who applied for small and medium enterprise…
Street Toolz Offers Free Digital Trainings to Agencies
The Street Toolz Digital Centre, SDC, in partnership with Digital Marketing Institute, Ireland has announced a free digital marketing Masterclass in Nigeria to help marketing firms, advertising agencies and brands…
Creativity, Innovation Earn Oracle IMC Laurels
Oracle Experience carted home Best Experiential Marketing Agency of the Year award – Gold, and Most Innovation Driven Brand Activation Agency of the Year, Platinum categories in the 2015 Nigeria Brand…
Noah’s Ark tasks Buhari, Biya, Deby on Boko Haram campaign
Advertising agency, Noah’s Ark, has launched campaign in print, radio, and online to remind the authorities to expedite action to rescue the Chibok schoolgirls kidnapped by Boko Haram in…
Dispute Over Standards Tears PR Industry Apart
•NIPR, PRCAN seek to end operations of XLR8, DKK, others •NIPR tackles Lagos chapter over infractions Public relations practice in Nigeria is heading to the trenches as two majors crises…
Street Toolz, British Institute To Train Nigerians On Digital Marketing
NIGERIANS need not go abroad again for quality Digital Marketing training as Lagos-based digital startup, Street Toolz, has announced its partnership with the a United Kingdom based digital training…