Yearly Archives: 2016
Experiential Marketers Urge Government On Ways To Leverage Policies, Programmes
The Federal Government of Nigeria as well as States and Local Government Councils across the nation have been reminded of the effectiveness of using experiential marketing, citizen engagement and community…
Total Poises To Support African Football With AFCON Sponsorship
The Confederation of African Football (CAF) and Total reached an agreement recently under which the Group will become the official sponsor of African football for the next eight years. Total…
Wakanow Excites Consumers With Pay Small Small Summer Deals
Africa’s leading online travel portal Wakanow has launched new and exciting summer deals that offer both old and new customers an opportunity to enjoy various travel packages with the…
Stop Deceptive, Misleading, Unwholesome Advertising, Admen Told
The Minister of Communication and Culture, Alhaji Lai Mohammed has warned advertisers and advertising agencies to refrain from deceptive, misleading and other forms of unwholesome communication no matter how tempting…
Chivita 100% Wins Award For “Most Outstanding Juice Brand In Nigeria”
It was an evening of celebrating iconic brands, corporate institutions and outstanding individuals who have distinguished themselves at the recently held Marketing Edge Brands and Advertising Excellence awards in Lagos…
MultiChoice Connects with DStv Subscribers at its Lagos Customer Forum
DStv subscribers in the Lekki/Ajah area of Lagos had a chance to interact with MultiChoice representatives at the DStv customer forum held recently at the Peninsula Resort, Ajah. The…
Nigeria’s Ad Spend Up By 5.2% in 2015
TV, Outdoor, Print Spend N39B, N20.5B, N23.7B Respectively Nigeria’s advertising industry recorded media spend of N97.9 billion in 2015 against the N93.1 billion recorded in…
EXMAN Heads To Abuja For 3rd AGM
Set to launch the Certified Brand Ambassador’s Programme. The Experiential Marketers Association of Nigeria (EXMAN), the sectorial grouping of all Experiential and activation agencies in Nigeria, is set to…
MTN Leads Airtel, Etisalat, Glo In 2015 Ad Spend With N4.7Bn
The telecommunications sector retained its lead position as the highest advertiser in Nigeria in 2015 with a combined total expenditure of N16.7 billion. This information is contained in the…
Pepsi Longthroat Campaign Wins OAAN’s Overall Grand PRIX Award
Nigeria’s most inspiring brand campaign in the last 12 months, Pepsi Longthroat has won the Grand Poster Award at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster…