Brand Extension: Arla Dano Launches Strawberry & Choco Flavored Milk Powder

On the heels of the end of year festivity, renowned and fast-moving milk brand, Arla Dano has set its dairy footprint in the Flavored Milk Powder category with the launch of two variants of flavored milk powder into the Nigerian market.

The newly introduced Dano flavored milk powder which comes in strawberry and chocolate flavors were launched following intense consumer research that informed increasing desire for a convenient & exciting Milk product among families especially kids. The Dano Strawberry and Choco Flavored Milk Powder were developed to fill that gap promising consumers nutritious products that also satisfy their taste for chocolate and strawberry flavors with a proposition of exciting nourishment.

The flavored milk powder from the stable of Dano is rich in protein, carbohydrate, Vitamin D & other vital nutrients which are required for energy, vitality and a healthy growth.

According to Mr. Mads Burmester, Managing Director, TG Arla Nigeria, the variants are an extension of Dano filled milk powder offered in chocolate and strawberry flavors, specially developed to meet the needs of discerning consumers who seek to enjoy the goodness of milk in more exciting ways.

“The Dano brand seeks to make eating simple and joyful for everyone, providing great tasting, nutritious, products which will form a foundation for a good life. Because Milk remains a very important nutrient-packed food, Dano wants to establish a rich milk drinking culture in Nigeria beyond breakfast occasion. To add excitement in the way we nourish the Nigerian families we are launching different flavours of our milk powder for consumers that would not compromise on taste, nutrition and a healthy way to start the day right. Driving this excitement will be our new flavoured milk variants -Choco and strawberry- which are great in taste, provide energy, protein, calcium, vitamins and minerals to keep our teeming consumers nourished all day long.” He said.

Speaking during a media interview, Ms. Ifunanya Obiakor, Category Marketing Manager, TG Arla Nigeria said that the newly introduced variant is a demonstration of Arla Foods expertise in the dairy space to serve and satisfy the craving for nourishing goodness by consumers as revealed from extensive consumer insight and the end of year festivity affords a great opportunity to launch the products.

“The launch of the Dano Strawberry and Choco Flavored Milk Powder is intended to drive excitement and relevance in the Milk Powder category hence our proposition of ‘exciting nourishment’. With the launch of the two variants in this season of excitement, milk just got a little more exciting to some consumers. We know consumers have a taste for chocolate and strawberry flavors but we want them to experience the excitement of a nourishing flavored milk and in the spirit of the festivity, we have provided our teeming consumers great products to enjoy their beverages, milk shakes, smoothies and other milk-based delicacies in this season and beyond.” She said.

Obiakor explained further that the introduction of the flavored milk powder will no doubt entrench the Dano brand footprint in the packaged milk powder market as everyone and kids in particular now have reasons to redefine their taste for flavored milk and opt for the brand that offers them creamy and exciting nourishment.

Also speaking during the unveiling of the products amidst regulatory stakeholders, trade partners, consumer representatives and members of the fourth estate, was the President of the Nutrition Society of Nigeria, Dr. Batholomew I.C. Brai. Dr. Brai said that the goal of the NSN is to promote good nutrition for a healthy nation and hailed Arla Dano for providing products that nourish consumers and provide the vital nutrients for healthy living.

Obiakor asserted that the variants are manufactured under strict hygienic conditions and are made using the Dano filled milk powder that consumers have enjoyed over the years. “It dissolves well in either hot or cold water and is great for adults and children who need the energy, excitement and nourishment that comes with a yummy cup either at breakfast or at any time of the day.”

Asked on how consumers would become aware of the newly introduced flavored milk powder, Obiakor responded, stating that a series of communication activities riding on a ‘Milk Just Got Exciting’ theme campaign would be rolled out across all media channels. “The variants come in the ever attractive package designs that Dano is known for and would be available in affordable packs at retail outlets across the country.”

The high point of the event was the unveiling of the two flavored variants using high end video special effect that is both entertaining and informative about the nutritious benefits of the products.

With more than 100 years of dairy expertise, Arla Foods, has been nourishing the Nigerian consumers with high quality Milk products. The brand has evolved tremendously and today, it remains locally relevant and benefits from its international footprints in an array of markets in the East, Africa, Bangladesh and parts of Latin America.