Pepsi Longthroat Campaign Wins OAAN’s Overall Grand PRIX Award
Nigeria’s most inspiring brand campaign in the last 12 months, Pepsi Longthroat has won the Grand Poster Award at the 10th Outdoor Advertising Association of Nigeria (OAAN) Poster…
Research Isn’t As Expensive As Taking Wrong Marketing Decisions Says Nielsen West Africa Boss
Mr. Lampe Omoyele is a foremost marketing research professional and Managing Director of Nielsen West Africa, a leading global research agency. Omoyele who spoke with GODDIE OFOSE on the important…
Billboard Demolition: OAAN sues Edo State Government for N300Million
The members of Outdoor Advertising Association of Nigeria (OAAN) have sued Edo State government and its Consultant for N300million over illegal removal of billboard hoardings owned and sited by…
BJAN honours Mohammed, Ayorinde, Umanah, others
The Brand Journalists Association of Nigeria, BJAN has concluded plans to confer the honour of Grand Patron on the Minister of Information and Culture, Alhaji Lai Mohammed in recognition…
PR is Not Dead. Practitioners May Just be the Reason for the Gloom
By: Ikem Okuhu Adekunle Ayeni and his BlackHouse Media released Nigeria’s first report on the PR industry Report says industry not doing too good Blames are heaped on client…
Modupe, UBA, CBN, Others to Discuss Customer, Bank Relationship at BJAN Symposium
The 2016 World Consumer Right Day has provided yet another platform for stakeholders in the financial segment of the Nigerian market to engage customers on the need to strengthen their…
BHM Launches Nigeria’s First-Ever Annual PR Industry Report
Global communications and public relations organization BlackHouse Media (BHM) has announced the launch of its pioneering report on the Nigerian PR Industry. The 106-page book is a compendium of…
Just before Lai Mohammed Leads Nigeria into another Vain Rebranding campaign
By: Ikem Okuhu If information available to us is anything to go by, Minister of Information, Lai Mohammed, may have concluded plans to commence another nation marketing programme, otherwise loosely…
IMC stakeholders optimistic despite dwindling economy
Like many of his colleagues, he believes that for 2016 to offer a glimmer of hope the government must reflate the economy. Though it is still early days, industry practitioners…