Flat Volume, Inconsistent Marketing Tactics give Adetu away in Guinness
Seni Adetu, Managing Director/Chief Executive Officer of Guinness Nigeria, has been replaced with John O’Keeffe, an Irish. Senior Correspondent, GODDIE OFOSE, writes on what led to the exit…
UBA Deepens Brand Reach with ‘Naija Sends’ Service
Nigeria’s banking industry has evolved as a dynamic and vibrant one since the consolidation of 2005. Key drivers of the industry are innovation, skills, product development, and special service…
Promoting cultural tourism through brand experience
Cultural tourism has been a growing form of destination branding, and in recent times corporate brands have been identifying with such celebration in form of sponsorship for a holistic experience…
Marketing in 21st century is challenging, says ADVAN President
The 21st Century customers are global citizens resident in your neighbourhood. Many of them are connected to the internet and can compare company prices with competitors. You fail them they…
Optimising Awareness with Unrented Media
Promotional items in branding are set to have their own share of the marketing budget. Experts believe that the drive for cost-effective platforms would guarantee emerging promotional mix a…
ADVAN awards announces two new categories
The Advertisers Association of Nigeria (ADVAN), a body of advertisers controlling over 85 per cent of N100 billion advertising spend in Nigeria has included Brand Journalists of the Year and…
Ad Agencies Tasked on Fast Changing Market Space
Experts say to succeed in today’s fast moving marketing environment, regular data on consumer trends and preferences by companies and advertising agencies help brands connect with consumers. DAVID AUDU…
Car Owners can now Earn Advertising Revenue!
Transit advertising is growing at a fast rate, creating competition for traditional media. The new fad in advertising is evolving from being a communication wrap-around on company cars, mass…
Public Relations on Slippery Slopes
•40 PRCAN members can’t pay salaries, sack looms Public relations in Nigeria is on the ropes. Only eight out of the 48 members of the Public Relations Consultants Association…
Family Succession Not part of Our Business Strategy, says Shobanjo
Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with reporters on his 43 years in…