Advertising
TBWA new shop designed to encourage SMEs to adopt branding for growth
Mr. Kelechi Nwosu, Managing Director, TBWA Concept has called on the SMEs in the country to adopt the techniques that would grown them through branding and marketing or face crashing…
Bunmi Oke, Tunji Olugbodi bag advertising personalities of the decade awards
As all is set to award personalities in the integrated marketing communication industry for outstanding performance at the 2017 MARKETING EDGE Brands & Advertising Excellence Awards, renowned advertising practitioners, Bunmi…
The Death of an Agency Man (Part 1)
“…I get so lonely especially when business is bad and there’s nobody to talk to. I get the feeling that I’ll never sell anything again, that I won…
Access Bank affirms industry leadership with ‘Bank of the Year’ Award
Access Bank has affirmed its leadership of the Nigerian banking industry with its recent recognition as the ‘Bank of the Year’ at the 17th annual Bank of the Year awards…
Heineken Global Talent Campaign, ‘Go Places’ Begins
Nigeria’s pioneer and largest brewer, Nigerian Breweries Plc., has kicked off the Heineken global talent campaign, Go Places in Nigeria. The official announcement event held today October 17, 2016…
Noah’s Ark Berths At Dentsu Aegis Bay
Affiliation Marks A Step-Change For Both Companies On September 16, 2016, a major upset was pulled in the integrated marketing communication industry in the west African market as one…
Airtel is back with Touching Lives CSR Initiative Season 3
Following the remarkable impact and success recorded in the Seasons 1 and 2 of its revolutionary CSR intervention tagged Touching Lives, leading telecommunications services provider, Airtel Nigeria, has announced the…
TV, OOH, Lead Nigerian Print Media In Advertising Revenue In 10 Years
Advertising income for Newspapers in Nigeria reportedly hit N143.1 billion between 2006 and December 2015, revealing a wavy pattern that reached its peak in 2014 with N25 billion; and…
Dangote Salt Signs First Brand Ambassador, Zara Mustapha
A Subsidiary of Dangote Group, NASCON Allied Industries, maker of Dangote conglomerate, has signed up its first brand ambassador, British-trained Nigerian celebrity chef, Zara Mustapha Mustapha is the Chef…