Advertising
Dangerous political adverts: Does APCON still exists?
Observers of the 2015 electioneering communications are concerned about the pedestrian, combative, and insensitive language and style of several campaigns which portend a grave danger for Nigeria’s democracy and…
Digital Campaign and Views about Political Branding
Raheem Akingbolu takes a look at the place of marketing and branding in the ongoing electioneering campaign of political office seekers, using the Lagos State gubernatorial candidate of the All…
‘We Identify Talents and Give them Wings to Fly’
Noah’s Ark Group Managing Director, Lanre Adisa, says the agency is committed to creative works, even in the face of challenges in a competitive terrain. He made the pledge…
Growing Market Importance of Herbal Bitter Drinks
The Fast Moving Consumer Goods sector in Nigeria has become an easy prey for fakers and pirates. Everything is being faked, pirated or adulterated; not just luxury goods but even…
2015: How Technology Will define Consumer market, trends
The reality of technological innovation is here with us, and brands are tapping into it to increase market reach. DAVID AUDU takes a look at this trend and implications for…
APCON Vows to Eliminate Quacks in Industry
The Registrar of the Advertising Practitioners Council of Nigeria, APCON, Alhaji Garba Kankarofi, recently came down hard on quack in the industry to regularise their practice or be ready to…
Optimising Awareness with Unrented Media
Promotional items in branding are set to have their own share of the marketing budget. Experts believe that the drive for cost-effective platforms would guarantee emerging promotional mix a…
ADVAN awards announces two new categories
The Advertisers Association of Nigeria (ADVAN), a body of advertisers controlling over 85 per cent of N100 billion advertising spend in Nigeria has included Brand Journalists of the Year and…
Car Owners can now Earn Advertising Revenue!
Transit advertising is growing at a fast rate, creating competition for traditional media. The new fad in advertising is evolving from being a communication wrap-around on company cars, mass…
Family Succession Not part of Our Business Strategy, says Shobanjo
Biodun Shobanjo is one of the best brains in the advertising industry. Recently in his office in Lagos, the Troyka Group Chairman reflected with reporters on his 43 years in…