Interviews
Oaan President On How Outdoor Media Can Survive Recession
In recent years, the outdoor advertising industry in Nigeria has been badly hit by the recession that ravages the country’s economy. Our editor, Akinwumi Dickson had a chat with…
Dapo Adelegan Speaks On Business Adventures, Lekki Sunsplash And Mentorship
Akinwumi Dickson of brand campaign..Com.Ng had a chat with Prince Dapo Adelegan, President and Chairman-in-council of Nigerian-British Chamber of Commerce about his business, entrepreneurial development…
Research Isn’t As Expensive As Taking Wrong Marketing Decisions Says Nielsen West Africa Boss
Mr. Lampe Omoyele is a foremost marketing research professional and Managing Director of Nielsen West Africa, a leading global research agency. Omoyele who spoke with GODDIE OFOSE on the important…
Just before Lai Mohammed Leads Nigeria into another Vain Rebranding campaign
By: Ikem Okuhu If information available to us is anything to go by, Minister of Information, Lai Mohammed, may have concluded plans to commence another nation marketing programme, otherwise loosely…
Advertising practitioners describe 2014 as mixed blessing, 2015 uncertain
For marketing communication practitioners, 2014 was a bag of mixed blessings but looking into the 2015, they see a dicey and more intricate year. They simply described the year as…