Marketing
How has Etisalat Remained Relatively Clean in a Market Full of Pitfalls?
By October 2016, Etisalat would have done 8 years in the Nigerian telecommunications market. As August 2016 approaches and industry players would be busy compiling review documents to mark the…
Etisalat Beats MTN, Airtel, Glo, To ‘Market Friendly Operator’ Award For 2016
Most innovative and customer friendly telecommunications company, Etisalat Nigeria, was at the weekend recognised for its commitment to innovation and quality of service as the telco emerged winner of the…
Total Poises To Support African Football With AFCON Sponsorship
The Confederation of African Football (CAF) and Total reached an agreement recently under which the Group will become the official sponsor of African football for the next eight years. Total…
Stop Deceptive, Misleading, Unwholesome Advertising, Admen Told
The Minister of Communication and Culture, Alhaji Lai Mohammed has warned advertisers and advertising agencies to refrain from deceptive, misleading and other forms of unwholesome communication no matter how tempting…
Chivita 100% Wins Award For “Most Outstanding Juice Brand In Nigeria”
It was an evening of celebrating iconic brands, corporate institutions and outstanding individuals who have distinguished themselves at the recently held Marketing Edge Brands and Advertising Excellence awards in Lagos…
Research Isn’t As Expensive As Taking Wrong Marketing Decisions Says Nielsen West Africa Boss
Mr. Lampe Omoyele is a foremost marketing research professional and Managing Director of Nielsen West Africa, a leading global research agency. Omoyele who spoke with GODDIE OFOSE on the important…
IMC stakeholders optimistic despite dwindling economy
Like many of his colleagues, he believes that for 2016 to offer a glimmer of hope the government must reflate the economy. Though it is still early days, industry practitioners…
Lafarge, Mr. Bigg’s, Nestle support 2015 BJAN CSR Summit in Ibadan
In the effort to promote corporate social responsibility initiatives in the country, the foremost cement manufacturer, Lafarge Africa Plc, a leading fast moving consumer goods, (FMCG) company, Nestle Plc, and…
Lack of market research data, bane of SMEs’ growth– NIMN President
President of the National Institute of Marketing of Nigeria, NIMN, Mr. Ganiyu Koledoye, has identified lack of proper marketing research by those who applied for small and medium enterprise…
Street Toolz Offers Free Digital Trainings to Agencies
The Street Toolz Digital Centre, SDC, in partnership with Digital Marketing Institute, Ireland has announced a free digital marketing Masterclass in Nigeria to help marketing firms, advertising agencies and brands…