News
Lack of market research data, bane of SMEs’ growth– NIMN President
President of the National Institute of Marketing of Nigeria, NIMN, Mr. Ganiyu Koledoye, has identified lack of proper marketing research by those who applied for small and medium enterprise…
Street Toolz Offers Free Digital Trainings to Agencies
The Street Toolz Digital Centre, SDC, in partnership with Digital Marketing Institute, Ireland has announced a free digital marketing Masterclass in Nigeria to help marketing firms, advertising agencies and brands…
Creativity, Innovation Earn Oracle IMC Laurels
Oracle Experience carted home Best Experiential Marketing Agency of the Year award – Gold, and Most Innovation Driven Brand Activation Agency of the Year, Platinum categories in the 2015 Nigeria Brand…
Noah’s Ark tasks Buhari, Biya, Deby on Boko Haram campaign
Advertising agency, Noah’s Ark, has launched campaign in print, radio, and online to remind the authorities to expedite action to rescue the Chibok schoolgirls kidnapped by Boko Haram in…
Dispute Over Standards Tears PR Industry Apart
•NIPR, PRCAN seek to end operations of XLR8, DKK, others •NIPR tackles Lagos chapter over infractions Public relations practice in Nigeria is heading to the trenches as two majors crises…
Street Toolz, British Institute To Train Nigerians On Digital Marketing
NIGERIANS need not go abroad again for quality Digital Marketing training as Lagos-based digital startup, Street Toolz, has announced its partnership with the a United Kingdom based digital training…
Harpic, Helen Paul In Strategic Partnership For Market Dominance
In a market where the focus has always been on music or movie stars when it comes to picking brand Ambassadors, delectable comedienne, presenter, singer and actress, Helen Paul-Bamisile…
Entrepreneur encourages Nigerian youths to cultivate entrepreneurship attitude
Chairman of Heirs Holdings as well as UBA Group Tony Elumelu, has encouraged Nigerian youths to secure their future by cultivating an attitude of learning, collaboration and entrepreneurship. The Chairman…
MTN boosts Subscribers’ Experience via CallerFeel Service
MTN Nigeria has introduced CallerFeel, an innovative service that allows subscribers display personalized messages during calls. The message which appears as a pop up notification to the caller is another…
Why African brands rank low in global rating
Research institutions and agencies over the years have come up with rankings of businesses with a view of determining their brand equity, brand perception and brand trust among other ranking…