LAIF 2017: Noah’s Ark Becomes Most Creative Agency In Nigeria … As DDB, X3M, Others Also Shine

Noah’s Ark Communications has emerged Nigeria’s most creative agency at the just concluded Lagos Advertising and Ideas Festival, LAIF, held at the at the Landmark Event Centre in Victoria Island, Lagos recently.

The agency achieved this feat when it won the Grand Prix for its globally acclaimed and awarded ‘Lost’ job, a television commercial it created for the Airtel brand. This will be the first time in the last two years the Grand Prix is been awarded at LAIF. The last time it was awarded was in 2015. The recipient was also Noah’s Ark communication for a Press Ad tagged ‘Obama for Gala’ it created for the Gala brand.

The Lanre Adisa-led agency also won six Gold, nine Silver and seven Bronze medals, making a total of 23 medals in addition to the Grand Prix.

The overall winners for last year’s LAIF, DDB Lagos also had a good showing at the awards as they emerged the most awarded agency of the evening and clinched the second position on the LAIF table in style with 9 Gold, 11 Silver, 14 Bronze medals, making it a whopping 34 medals in all.

The foremost creative powerhouse which celebrated its 30th anniversary yesterday had among its gold wins works like Julius Berger ‘Worker’s Day’, MTN ‘Together in Love’, Infinix, ‘Jingle with Annor’ and Verve ‘Easter Crew of Thorns’.

Rounding up Nigeria’s top three most creative agencies at LAIF 2017 is X3M Ideas which placed third on the medal table with nine Gold, 5 Silver and 6 Bronze, carting home 20 medals in all.

The Steve Babaeko led agency which has consistently been within the top five most creative agencies in Nigeria won gold medals for ad campaigns like Etisalat ‘Easyblaze’, 9Mmobile Launch pidgin jingle, Cloud9 ‘Independence Guitar’, ‘XX Takeover’ and Martel ‘Be Curious’.