The Public Relations Consultants Association of Nigeria (PRCAN), the umbrella body of consultancy firms in Nigeria, has congratulated the President-elect, General Muhammadu Buhari on his victory at the recently concluded presidential elections in Nigeria.

This message was conveyed in a press statement signed by the PRCAN President, Mr. John Ehiguese. The statement described the presidential elections as being generally free and fair, and a reflection of the true wishes and preferences of the Nigerian people.

He said: “We are also excited at the fact that the peaceful conduct of the elections has somewhat redeemed the image of our country, and look forward to Nigeria getting set to reap the huge benefits that will accrue therefrom. As the biggest economy in Africa, and arguably the choice investment destination globally, Nigeria now stands on the threshold of history, set to take its rightful place among the leading and fastest growing nations of the world”.

PRCAN also appealed to General Buhari to, as soon as he assumes office, begin the process of commissioning a strategic nation-branding campaign, that will ride on the immense goodwill that the country currently enjoys, and that will be planned and executed by a team of experts in the area of strategic communication.

PRCAN is a sectorial body that caters for the interests of the consultancy arm of PR practice in Nigeria. It is legally backed by a Bye Law of the Nigerian Institute of Public relations (NIPR) and charged with the mandate of regulating PR consultancy practice in Nigeria.

PRCAN currently has a membership of 50 PR consultancy firms.