The Street Toolz Digital Centre, SDC, in partnership with Digital Marketing Institute, Ireland has announced a free digital marketing Masterclass in Nigeria to help marketing firms, advertising agencies and brands reinvent themselves in today’s digital marketing economy.

This is part of its commitment to a digital Nigeria and contribution to the Integrated Marketing Communications industry, IMC, Street Toolz Digital Centre, SDC, in partnership Digital Marketing Institute, DMI, will be offering free tailored Digital Marketing Masterclass to PR, Media, Advertising and Marketing Executives to understand the digital marketing landscape, digital PR, digital strategy, digital trends, search marketing, mobile marketing, social media marketing, digital budgeting, content marketing, agency deliverables and brand expectation.

According to the centre, with about 65 per cent of marketing and advertising job roles are expected to change in the next five years, yet approximately 80 per cent of advertising and media executives struggle to reinvent themselves in the digital marketing space.

The Centre’s Director of Training, Babajide Alaka, disclosed that participants would have the opportunity to take a practical digital diagnostic test to benchmark their current skills with global industry standards and to determine their individual digital skills level, and thereafter custom training solutions will be advised and recommended for the agency or individual.

He further explained that agencies and brands such as Dana Airlines, KIA Motors, Golden Lite, Property Mart, Renault Motors, Fuel Communications, Verdant Zeal, Eslia Communications, TBWA, Creative Xone, Mediacraft Associates, and Brand Journalist Association of Nigeria (BJAN) amongst others have benefited from the centre’s masterclases Chief Marketing Officer of the centre, Jerry Oche, noted that the centre aims to reinvent marketers and change the phase of marketing and advertising in Nigeria with digital talents and strategic insights of Street Toolz and the teaching modules standard of DMI Founder and President of DMI, Ian Dodson, said, “Street Toolz, with its knowledge of the industry and the numerous subject matter experts was a prime candidate for Digital Marketing Institute’s partnership”.

“Street Toolz is trying to prepare the nest generation for the business opportunities that are continually opening up on the continent,” Dodson added.

Business Director of TBWA, Mr. Osibo Imhoitsike, commended the effort of the Centre, adding that the training has shown him and his agency that there needs to be a digital revolution in their midst instead of a digital culling. “Those that are here already know the agency mindset and how it succeeds, but they need to do the same jobs with new tools as Street Toolz Digital Centre has clearly showed.